Lets get cooking!
Perkins American Food Company
Brand Identity
Social Media
Layout
Logomaking
Things change. Traditions last. Perkins taking great pride with brand, but still wanted a new look, approached Dunn & Company looking for a refresh. Focusing on their one-of-a-kind baked items, their heritage, and their iconic pancakes; we wanted to keep the charm of Perkins from ‘58, to today.
Work under Higher Commons / Dunn & Company
Brand Identity:
Inspired by their heritage, we brought Perkins to life through many intensive iterations. Focusing on what to hold on to from their previous and iconic brand, while also introducing plenty of new contemporary updates across the board.
Griddle & Go:
A sub-brand of the Perkins family, we wanted to keep their look cohesive while also making it separate to stand alone from the parent company. This all new, fast-casual dining experience is opening across the nation, with the same Perkins you know in love, in smaller locations such as airports, colleges, and rest stops.
Credits:Logo Designer:
Peter Sather
Senior Art Director:
Ben Requena
Designs by:Graphic Designer:
Maguire Hautala
TV Spots:Director of
Post-Production:
Josh Adams
Senior Multimedia Artist:
Jessica Rice
Visual Identity - Logomark
Brand Identity
Perkins Griddle & Go - Brand Identity
