Only In Smashville

Nashville Predators

Season Identity

Print

OOH

Layout

Only in Smashville would hockey feel like a party. A chug-a-beer-from-a-catfish sort of party. An if-you-know-you-know sort of party. They type of party that welcomes you with open arms, but also isnt afraid to tell you when you suck. We at Dunn & Co. put this party on the main stage through inside joke-driven spots to build energy throughout the hockey season.

More executions available upon request.

Work completed at Dunn & Company

Credits:

Creative Directors:
Tor Lemhag, Brian Arndt

Associate Creative Director:
Mitch Feickert

Copywriter:
Michala Jackson

Inspired by classic gig posters for artists like Johnny Cash, Willie Nelson and Chris Stapleton; teaming up with Hatch Show Print, we created a limited edition collection of posters and swag unique to the Nashville Predators. Keeping the energy and unique tone of voice alive throughout the creative, we wanted to show their bold and unwavering devotion to their team in each print, while showing off their one-of-a-kind, and zanny personality in the that they call their own in the hockey world.

Hackshow Print

OOH Executions

To keep the party alive outside of Bridgestone Arena, we paired some OOH executions across the city to show off some of the Greatest Hits that hockey could offer. From packed-full penalty boxes to grand slams that will knock your skates off, we wanted to bring the culture, energy, and excitement from cellblock 303 to the rest of the Nashville.