The boys wanted a brand that would suit their ever-changing, but precise work. Keeping their look clean, aggressive, and sleek unlike any of their competitors, we wanted to have an upper leg over any barbershop in the area with this distinguished look. One of the major details that they wanted to incorporate into their new brick-and-mortar shop was a sense of hospitality and community. To solve this, the mark itself has a mood of salon-quality results but with its color palette and culture, it creates a place where people can go in to get a quick cut, or to hang out during their lunch break.