Weightlifter, marathon runner, half-Ironman, ultra runner Nathan French, and I connected to create a badass brand that inspires his clients to hit the ground running when it comes to fitness. 1-on-1 messaging, social media talks, and running his YouTube as a content creator; Nathan is never not working.

We couldn’t have a new fitness company emerge without some hype apparel as well. A custom shirt, hoodie and hats to start the hype on your fitness journey.