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MONIN Gourmet Flavorings
Logo Design
3D Rendering
Layout
Art Direction
Credits
Monin International reached out to us asking for some design and direction for their new, innovative syrup - Brilliance. This range of colorful energy concentrates combines the power of Coffeeberry Energy®, green coffee extract, L-theanine, vitamin B12, and guarana to create delicious, eye-catching iced energy drinks packed with authentic fruit flavors.
Work completed at Dunn & Company
Direction 1:
This directions is inspired by the reflections and refractions of glass, and how light creates rainbows and other abstract shapes. Utilizing that motif to showcase how brilliant the bottle and product is, we can really lean into a light, clean, and natural aesthetic that also mimics their product and how it behaves in their drinks.
Direction 2:
This direction is more traditional advertising and letting the color of the syrup do the talking. With 8 flavors being released at the same time, we wanted to make this direction more interchangeable and modular, while centering everything around this metallic, clean texture and starburst shape to make the entire direction cohesive.
Director of Design:
Grant Gunderson
Direction 1
Direction 2
