MATHEW HARLAN
PREFACE:
Mat has been a personal friend of mine, but he saved my life. I got a haircut from (insert generic nationwide barbershop here) and said “DUDE... THAT CUT IS WHACK”. I’m telling you... the same day of getting a haircut, he cut my hair again... and it was unbelievable how well he fixed it up.
APPROACH:Mat needed some graphic help. He was growing as a barber faster than he could imagine and wanted to make his presenc known. Keeping it clean and classic, he wanted his name written nicely and that can be carried throughout his merch and utensils.
Mat needed some graphic help. He was growing as a barber faster than he could imagine and wanted to make his presenc known. Keeping it clean and classic, he wanted his name written nicely and that can be carried throughout his merch and utensils.
Keeping this in mind, I wanted to use a monoline cursive wordmark that hints at his work since it is consistent and based on linework.
BRANDING, HAND-LETTERING
