MANTRA ESPORTS

PREFACE:

What’s your Mantra? Ours: Defy Everything.
Mantra is a Esports team with some of the most aggresive Valorant players in the game. In it’s first two years of opening their doors, they have won 3 major titles. Which some teams can imagine winning three titles total. Team Mantra believe that everyday is a new challenge to conquer and they are just getting started.



APPROACH:

Starting with conveying the companys culture, I wanted to keep the hostility and intimidation factor that this organisation already manifested. Using aggressive typography, neo-modern layout/compositions, and a bold color palette unlike any org out there; Mantra took the stage with their new look with confidence and suave.

CASE STUDY: ART DIRECTION, SOCIAL MEDIA, AND DIGITAL ASSETS AMONG MULTIPLE PLATFORMS



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Mark